Just a year ago we were just about to experience one of the worst ice storms to hit Atlanta and the North Georgia area in many years. What made things much worse, was the slow reaction by local school systems and businesses. Gridlock is an understatement to what happened in the Atlanta area. People were literally stranded and could not go anywhere on the roads.

Well, we not expecting ice tomorrow (although many people think that the weather this year could be worse than last year) but True Value Hardware just released a cute TV commercial that reminds us that no matter what project your tackling this winter, you can use some help.

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Want a Big Green Egg or a Mower or a Yeti for Christmas, and just don’t have the cash right now? We can help you with that.

True Value Hardware Stores are now offering you another helping hand—the True Value Discover Credit Card. Consider it your right hand, the one that helps you earn money back in the form of True Value vouchers every time you shop. Compared to other hardware store credit cards, the True Value Discover Credit Card gives you more exclusive benefits.

Exclusive Benefits for True Value Discover® card Customers Include:


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$0 Fraud Liability protects you from unauthorized charges on your account.


Your True Value Discover card comes with the Lowest Purchase Price Guarantee. See the same item at a lower price in a retail store within 60 days and you’re refunded the difference. For claims, call 1-877-392-4310.++


Call toll free at 1-877-392-4310 for roadside dispatch for towing, battery jumpstarts, flat tire changes, fuel or fluid deliveries and lockout services.***

+Subject to credit approval. Must apply purchase to the True Value Discover Credit Card. Qualifying purchases of $299 or more will automatically be placed on the promotional credit plan. Interest will be charged to your account (at the standard, variable APR) from the purchase date if the purchase balance is not paid in full within the promotional period or if you make a late payment.

*Subject to credit approval. Based upon information which may be obtained in part from your credit report, you may be offered either the True Value Discover card or True Value Credit Card Account. Comenity Capital Bank issues the True Value Discover Card and True Value Credit Card.

**True Value Discover Card and True Value Credit Card purchases made at participating True Value stores and affiliated retailers will earn 3% back, True Value Discover cardholders will earn 2% back on gas and grocery purchases, and 1% back on all other purchases in the form of True Value vouchers. The True Value voucher program is provided by True Value. The program may be changed or discontinued at any time.

++For additional information including restrictions, limitations and exclusions, please refer to the complete program terms and conditions.

***All 24-Hour Roadside Assistance services are provided by Brickell Financial Services-Motor Club, Inc., d/b/a Road America Motor Club, administrative offices at 7300 Corporate Center Drive, 6th Floor, Miami, FL 33126. (For Mississippi and Wisconsin customers, services are provided by Brickell Financial Services-Motor Club, Inc. For California customers, services are provided by Road America Motor Club, Inc. d/b/a Road America Motor Club).

Discover® and the Discover acceptance mark are service marks used by Comenity Capital Bank under license from Discover Financial Services.

You may be breathing a sigh of relief that you’ll have a few months off before you have to pull out your lawnmower, string trimmer, and edger. Homeowners and landscapers alike can help their outdoor power equipment last many years with some basic maintenance and care, but if you don’t do a little preparation now, you could be in for major troubles when you try to crank your equipment next spring. Take a minute to learn about some best practices from experts in the outdoor power equipment industry.

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Our live prize drawing at 3:00pm on 12/13/14 at the Grand Re-Opening Celebration of Howard Brothers Oakwood. Our prizes consisted of a Dewalt Cordless Drill, A patio heater, a STIHL BG56CE gas leaf blower, a  Mi-T-M 3000psi Honda engine pressure washer, a Weber Spirit E220, and a Medium Big Green Egg Package.

Congrats to the winners. We had over 300 entries and had a blast at our grand re-opening celebration this weekend.

Check out the video:

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Did you know that we had a Hardware Store in Oakwood?

We’ve actually been open for business since 2002 at 4272 Mundy Mill in Oakwood, but you’d be amazed at how many people have just recently realized and recognized that we are in fact a fully stocked True Value hardware store in addition to being one of the largest Outdoor Power Equipment dealers in North Georgia!

You see this is what the store looked like before the remodel:

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And this is what our street sign looked like:

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Let’s face the facts… We made it really difficult for folks driving down McEver and Mundy Mill Road to know what we did. That street sign was ugly, and the store front wasn’t much better.

But Check out our new exterior!

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So much better. People know what we are now. Our foot traffic has increased so much just because of the exterior, but when you step inside… you see the real changes.

I won’t even show you the before pics on this, but literally every item in our Hardware Store was physically reviewed/moved and for the most part, replaced.

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We had a great hardware store and good selection before, but our newly remodeled store offers people in our community one place to go for all of their hardware and home-improvement needs. The design and layout reflects retail best practices. It offers shoppers a better shopping environment where they can easily locate a wide selection in categories such as hardware, paint, plumbing, electrical and lawn & garden.

This project wasn’t easy, and it wasn’t done without a lot of preparation and planning. We carefully aligned our product selection to meet the needs of our community and the expectations of our local customers. We are PROUD to be independently, locally owned and managed. Even though we get the great support of True Value Hardware (who really did a phenomenal job in helping us with decisions and planning) we were able to keep what makes Howard Brothers unique and loved, but improve in areas that we know we lacked in.

By the way, all the products are new and fresh, but we still have a lot of those hard to find items that people expect from Howard Brothers. Don’t Fret.

Our Power Equipment Guys Were Also Busy During the Remodel!

Not to be outdone, the Power Equipment team totally overhauled their area. Making the parts department and sales area more efficient. We’ve learned A LOT since we opened our Alpharetta store and have started making similar changes in our other locations. Our HUGE parts inventory is closer to the counter, so we can serve our parts customers quicker… getting them back to work, and allowing us to help more folks quicker!

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When we get to spring 2015, and our commercial landscape customers are needing blades, and parts… They’re gonna LOVE this set up.

But let’s stop looking at pictures of the remodel and talk about the Grand Opening!

First of all we’re gonna have a Ribbon Cutting on Friday, December the 12th at noon. And if you’ve seen how we do ribbon cutting ceremonies, you won’t want to miss this one. There will be a chainsaw. No scissors for us!

Thursday, Friday and Saturday, we will be having specials everyday. There will be food from the Big Green Eggs, Traeger and Smokin’ Tex.

But on Saturday the Fun really starts.

  • From 9-11am, WDUN will be doing a Live remote from the parking lot. Joel Williams will be onsite to chat with folks, and WDUN will be giving away a lot of prizes.
  • FOOD and LOTS OF IT! There will be smoke in the air. There will be Good Eats! Don’t miss it.
  • 20% Off Bucket Sale! Grab a Free 5 gallon bucket and get 20% off anything you can fit in it (some exclusions apply)
  • There is a LOAD of sale items that we will be posting to our Facebook page next week. You gotta go over there and follow us to learn about them.
  • Door Prizes. Oh yes… If you know us, you will want to register to win some door prizes that we’ll be giving away on Saturday.

We really hope to see you at the opening, but if you’re not able to make it, we just hope you’ll give us one chance to become your Neighborhood Hardware Store. As an independent retailer, we’re committed to helping support and sustain the local economy and we are committed to our customers and to providing them with the best shopping experience possible.


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