Ladies Night 2017

Time for a quick history lesson in Howard Brothers history! A few years ago, our Oakwood location was lucky to experience a one time Ladies Night. What exactly is ladies night? Right. Well shortly put, it’s a party!  So cue Kool and the Gang because “Oh yes it’s Ladies night, and the feeling’s right!” But in all seriousness, we just wanted to give ladies a chance to get away from the family, explore our store, and win some cool prizes! That’s why we’re bringing it back!

When and Where

This event is so much fun we decided to do it twice! So listen up, here are the dates!

  • December 7th, 2017 Ladies Night in our Howard Brothers Duluth Store from 6:00pm-8:30pm!
    • 3616 Buford Hwy, Duluth, GA 30096


In the past, we’ve worked with vendors from Premier Jewelry, Young Living Essential Oils, Avon, Initials, Inc., The Pampered Chef, Tower Garden by Juice Plus, Simple Truths Designs, and Benjamin Moore Paints! Vendors for this year are not yet confirmed however you can still expect a great lineup of successful ladies vendors.

Since Christmas is quickly approaching, we want to help you find quality gifts in time. We’re inviting the ladies over to our store to showcase all of our great products. This year, we’ll have some of our popular vendors there such as Traeger, Benjamin Moore, Yeti, and our newest product SodaStream. PLUS- we’re teaming up with other great vendors in the area just for this event including:

  • LuLaRoe Clothing
  • Premier Designs Jewelry
  • Monat
  • Color Street
  • Norwex
  • DoTerra
  • Pampered Chef
  • LipSense
  • Young Vintage Soul


Join the Party!

Be sure to stop by! It’ll be a fun night away from the family to meet new people and find new items. We’re giving out Door Prizes for the first 100 guests! Don’t worry if you’re not one of the first 100 because we’ll still be having prizes every 15 minutes.

Complimentary hors d’oeuvres and refreshments will be served.

We’d love to have you come check us out. Save the date and come join the party!

Click here to register for Duluth Ladies Night 12/7/17!


Benjamin Moore’s Color of the Year is Here!

You read that right. Benjamin Moore picked their 2018 Color of the Year and do you know what it is? Here’s the description of it on the website to give you a little hint: “Hot, passionate, and sexy, this is one of our most beloved reds. With a hint of orange, it has lots of personality and is the perfect hue for you if you are drawn to the warmer tones of red.” Figured it out yet? Not to worry, Benjamin Moore decided to go with….





What is it about this color that is so special? Well when asked about it, Benjamin Moore’s Director of Strategic Design Intelligence — Ellen O’Neill — stated this:

“Caliente is the signature color of a modern architectural masterpiece; a lush carpet rolled out for a grand arrival; the assured backdrop for a book-lined library; a powerful first impression on a glossy front door. The eye can’t help but follow its bold strokes. Harness the vitality.” 


This is the second year that Benjamin Moore picks a bold, and out the regular neutral color. (Last year it was Shadow.)  With Caliente AF however, you can’t be shy. As they say, go big or go home. This hot new color is meant to stand out. It evokes passion, confidence, and livens any area. Take a look at how Benjamin Moore used the color to make beautiful rooms.



Every year Ellen O’Neill and her team of 7 go out into the world and look for the right inspiration to lead to picking one of 3,500 Benjamin Moore Colors to be the Color of the Year. To give you some perspective, this year the determined team traveled 19,200 miles, to 12 countries, and attended 23 industry shows to choose 1 color to beat them all.

O’Neill stated in an interview with Architectural Digest that this color first caught her eye when she attended the Women’s March in DC before heading to Paris for a big Trade Show. Take a look for yourself. You can see the traces of red and pink that stand out with the confidence of all the women standing together. 

It wasn’t long after this that O’Neil began to notice the popularity of this beautiful red color. From the red robes of the maids in Hulu’s The Handmaid’s Tale to the Items in MoMa’s “Items” Show. This color popped every time it was in the room.






Friendly Reminders

We know after reading this, you’re probably ready get your own Caliente projects started in your own home. That’s great! But before you do so, just a few helpful tips.

  1. Remember, red is a color that is difficult to get right because it has such high pigmentation. In order to avoid dissatisfaction make sure you buy quality paint which is hard to come by in a big box store. Benjamin Moore is a company that specializes in quality paint and only sells to authorized dealers. Howard Brothers is a proud dealer with 3 hardware locations in Duluth, Doraville, and Oakwood in case you want to check us out!
  2. Before you paint, make sure you’ve picked out a deep tint primer so you don’t have to apply so many coats.
  3.  You want to make sure you buy the right tools. Make sure you have a quality white woven roller that is 3/8.
  4. Also, when it comes to red paints, you’ll sometimes find that your lap lines are visible. To avoid this, start painting on primer with a brush, applying a narrow swath of paint carefully around window trim, corners, door frames and other nooks that would be tough to get to with a roller. This is called “cutting in.” then use a roller for the rest. Repeat with color.
  5. Let first coat dry before adding second coat. May apply second coat after depending on how satisfied you are.
  6. If you are nervous about taking the dive and painting a whole room red, perhaps try it out on a focal point first. (a mantel, a bookcase, the inside of a bookcase) Then go from there.
  7. Have fun! Painting is a form of expression. Don’t be afraid to try bold new colors.


Our Howard Brothers staff is happy to help with your next paint project. Be sure to visit us if you have any questions for your next DIY.








New Partnership – Howard Brothers Partners with Georgia Swarm Lacrosse Team

Exciting Opportunity to Witness Growth of Lacrosse in Georgia

The Georgia Swarm is a lacrosse team that actually originated in 2004 and is formerly known as the Minnesota Swarm. It wasn’t until that 2015 that the owner of the team, John Arlotta, announced that the team would relocate to Georgia for the upcoming 2016 NLL Season. To justify the move to Georgia, Arlotta stated in a press release, “The sport of lacrosse is growing at a rapid pace in Georgia and we’re thrilled to bring the fastest game on two feet at the professional level to the arena at Gwinnett Center.”

Since their move to Georgia, the lacrosse team has seen success in their seasons. In 2016, the Georgia Swarm managed to make it to third place where they lost in the division semifinals. 2017 however, marked the first championship for the team. They are ready and excited to defend their championship title this next season starting in December.

Why It Matters

As you may know, Howard Brothers is proud to be considered a local business in the 5 different cities it resides in. The hardware and power equipment chain has stores in Athens, Alpharetta, Doraville, Duluth, and Oakwood. The Georgia Swarm’s home arena is the Infinite Energy Arena in Duluth which is basically Howard Brothers’ Duluth backyard. Howard Brothers is more than happy to partner with a Georgia Pro team, but this is as local as it gets. As Arlotta stated, lacrosse is growing rapidly in Georgia and Howard Brothers is excited to be a part of that growth and witness it first-hand.

Join in on the fun this season!

The first home game of the season is on December 30th at the Infinite Energy Arena. Howard Brothers is excited to be attending the first of many home games. If you get to the game early enough, be sure to stop by the Howard Brothers tents, we will have fun contests and prizes! It’s okay if you can’t make the first home game, there will be a total of 8 home games in the season.

Lacrosse is the fastest growing sport in the country. Between 2009-2013 lacrosse in Georgia has increased in participation by 59 percent, falling behind only Minnesota and Florida. It’s fast, it’s exciting. You may find that it’s the sport for you! Plenty of our own folks at Howard Brothers have children who play lacrosse so even the Howard Brothers family is excited to watch the Georgia Swarm’s games!



New Product to Hit Howard Brothers Shelves: SodaStream

When it comes to new products, we can’t help but to get excited! We’ve mentioned it before and we’ll mention it again. Howard Brothers proudly stands behind all of the because we sell simply because we care about quality for our customers. That is why our latest addition to the shelves is such a big deal to us. Presenting: SodaStream Fizzi! Who doesn’t love a nice carbonated drink after a long day? And now with health concerns on the rise, you won’t have to worry about adding excess sugar or calories to your diet. This sleek machine will turn your water to sparkling water. We’ll even be selling different flavored drink mixes to add to your sparkling water for added awesomeness, but don’t worry. Each drink mix is naturally flavored and lightly sweetened with natural sugars.  With only 45 calories or less and no high fructose corn syrup or artificial sweeteners, SodaStream Waters Fruits are a healthier alternative.

Easy to Use

So you’ve probably heard of a Keurig, right? If you haven’t, it’s a simple machine that has made making coffee as simple as pushing a button! That’s what SodaStream has done for sparkling water. Not only does this machine have a pretty and sleek design that looks good in any modern kitchen, it’s also very easy to use. The three steps are:

  1. Fill your bottle.
  2. Press the Fizz Button and listen for the 3 puff sounds.
  3. Enjoy! (If you decide you want to buy additional flavors, adding the mix to your drink would be number 3. )

Watch the demonstration below.

Get Your Own Starter Kit

Howard Brothers will start selling the SodaStream Fizzi within a week or 2, feel free to check in with any of our hardware locations to see if they’re in. When you purchase your own SodaStream Fizzi, the package will contain:

  • Fizzi Sparkling Water Maker
  • 1 Liter BPA-free Reusable Carbonating Bottle
  • 60L CO2 Cylinder (makes up to 60L of sparkling water)

Be sure to try any of their delicious flavors too! With over 40 different flavors and drink mixes, you’ll never get bored. You can choose between: Original Flavors, Regular, Diet, Naturally Sweetened, Energy, and Flavor Essences. View your options here. Howard Brothers will carry a variety of these different flavors so check us out when they come!

We can’t wait for you to try them out and see just how amazing this product is! Remember, next month we plan on displaying these bad boys in our Ladies Night event in our Oakwood Location next month. We may just have a few prizes in store….

Waterborne Ceiling Paint

When you’re making over a room, start from the top by tackling the ceiling first. Our professionals recommend using Waterborne Ceiling Paint, a staple in their tool kit. It’s easy to apply, covers most surface imperfections and has minimal splatter.

Although the ceiling doesn’t seem too important, it is still a staple of a good looking room. Painting the ceiling may look intimidating but with this Benjamin Moore paint, it allows an easy application.

If you live in Atlanta or North Georgia, come by one of our True Value Hardware stores in Duluth, Doraville, and Oakwood to see for yourself!

Wall color: Oxford Gray 2128-40, Natura®, Eggshell // Ceiling color: Chantilly Lace OC-65, Waterborne Ceiling Paint, Ultra Flat