YETI the Storyteller

If you keep up with YETI and it’s social media presence, you’ve probably noticed they are pretty skilled when it comes to one skill in particular. Storytelling. YETI has been able to successfully capture brand new consumer types over the years with the introduction of its drinkware. Although this is great for the company, YETI feared staying true to it’s original consumer base and image. That’s where the story telling comes into play. If you look on their website, YETI has created a wide collection of beautifully shot, short films to connect to keep that outdoorsy image that appealed to so many people. View them here.

Part of what makes these films so great is that their number one priority is just being able to tell a really good story about a really good person. Of course they include a few of their products in the films, but they make sure that the products do not take away from the main message. This is important because it really helps the audience develop an emotional connection to the brand which then turns into loyalty and referrals.

We always like to be in the know with the brands we represent so we thought this was an interesting topic. You can read more from this Forbes article. You can stop by and see us at any of our five locations. Our knowledgable staff is always friendly and happy to help. In the meantime, check out this YETI video that really caught our attention.





Trust Your Local Big Green Egg Dealer

If you’ve been keeping up with our blog, you may have noticed we’ve been talking quite a bit about Traeger grills. However, they are not the only great grills we have. We didn’t mean to leave out all you Eggheads out there! This one is just for you.


Big Green Egg is often referred to as the Ultimate Cooking Experience! But what makes them so awesome? First, note the dome shape. The closed dome is efficient in keeping the heat insulated thus providing your food with extra flavor and juiciness. Big Green Eggs use either wood or natural charcoal for fuel instead of metal charcoal or gas which is sustainable. The Big Green Egg has worked with their top engineers to incorporate new types of ceramics in order to create a stronger and more durable egg that also provides better heat insulation than any other cooker. It is no wonder the company has now expanded from just Atlanta to over forty countries across the world! They offer seven different sizes and hundreds of Big Green Egg accessories. Now that you know why Big Green Eggs are so great, you must be wondering where you can purchase your own.

Local Dealer vs.The Big Guys

You can purchase your very own Big Green Egg from either the Big Green Egg Headquarters in Atlanta or from any authorized dealer. That being said, it’s important to understand who qualifies as an authorized dealer, and why they are better. Authorized dealers must be approved and qualified. Big Green Egg does not authorize distribution of its products through discount club stores, shopping clubs, wholesale clubs or other discount chain stores, or through e-commerce sites. You may see them at your local Sam’s or Wal-Mart, but here’s why you are better off buying these products from an authorized dealer:

  • Authorized Dealers are “EGGsperts” who have been trained to assist consumers with superior product knowledge. They know how to properly assemble the product and provide tips on how to maintain your new cooker. They are trusted by the Big Green Egg brand.
  • Your local dealer provides unmatched customer service so we’ll be able to answer all of your questions. Whether it’s about warranty claims, product options, or auxiliary components, your local Big Green Egg dealer is happy to help you!
  • They also carry useful EGGcessories and warranty support on any Egg and accessories. Big discount stores or wholesale clubs may have their own warranty but it does not match the coverage that your local Big Green Egg dealer provides.

Howard Brother’s True Value store is a proud authorized and local Big Green Egg dealer! You can stop by any of our 3 hardware locations to purchase your Big Green Egg.

Howard Brother’s Doraville

6884 Buford Highway Doraville, GA 30340
Phone: (770) 449-1819

Howard Brother’s Duluth

3616 Buford Highway Duluth, GA 30096
Phone: (770) 476-3006 &

Howard Brother’s Oakwood

4272 Mundy Mill Road Oakwood, GA 30566
Phone: (678) 450-0500


Shout Out to Weingartz

With Father’s Day just around the corner, businesses are starting to vamp their marketing strategies. Stop by any of our Howard Brother’s locations for great Father’s Day gifts!! (Quick shout out)  We’d like to applaud Weingartz for their creative efforts and use of Pinterest. They’ve created their Pinterest board full of great ideas for Father’s Day. You can view it here.

Weingartz is a power equipment dealer similar to Howard Brothers. They also have five locations, however, they are based in Michigan. If they were based in Georgia, we would have some competition!

Howard Brother’s is pleased to say we have also started using Pinterest. If you haven’t already, check us out and follow our board! More importantly, we’d like to wish a Happy Father’s Day to all father’s out there!

Which Traeger is Better?

Owning your own Traeger Grill is like owning an outdoor oven. These grills are so efficient and so easy to use that they make any novice griller look like a pro with 10 years of experience. So now the question is, which Traeger should you purchase for your home? Each grill has it’s own unique qualities that fit different needs. Two of the more popular options are the Renegade Elite and the Pro Series 22. With only a $50 difference in price for the two, it’s understandable why these two battle head to head. Luck for you, we have all the knowledge to help you make an informed decision. Watch our video below to learn about the key differences between the Renegade Elite and the Pro Series 22:

Here are a few more details:

Renegade Elite

  • 380 sq. in. (20 x 19) Grilling Area
  • Digital Elite Controller
  • Wire Front Prep Rack
  • Hopper Clean-Out Door
  • Tool Caddy Rack
  • EZ-Drain Grease System
  • Two 20 lb Bags of Hardwood Pellets
  • Traeger Everyday Cookbook
  • One 13 oz Chicken Rub
  • All-Weather Cover (with 1 pay)
  • Free Shipping in Continental U.S. (with 1 Pay)

Pro Series 22

  • 572 sq. in. grilling area
  • Main Rack: 22″ x 19″, Extra Rack: 22″ x 7″
  • Digital Pro Controller with Advanced Grilling Logic and Dual Meat Probes
  • Pellet Hopper Clean-Out, change pellet flavors on the fly
  • Main Rack easily holds 16 burgers | 4 chickens | 24 hot dogs | 5 rib racks
  • Extra Rack easily holds 8 burgers | 12 hot dogs

Echo Blower

To show you just how strong Echo’s backpack blower is, Echo USA brilliantly showed us in this quick video. Watch it below:


At 234 MPH, an ECHO backpack blower is stronger than a category 5 hurricane. With Hurricane Season officially starting, this commercial is very relevant. Echo is a brand we gladly sell, be sure to visit any of our Howard Brother’s locations and ask any questions. Our knowledgeable and friendly staff is always happy to help.

Perfect Time for a Exmark Quest Mower

A Quest for Excellence

The Exmark Advantage is Exmark’s willingness to work alongside it’s customers and then take feedback in order to create a product that always fit’s the customer’s changing needs. Each mower delivers great comfort, performance, and increased fuel efficiency. These features and it’s drive for innovation is what makes Exmark one of Howard Brother’s best selling brands. When it comes to Exmark, there is on series in particular that will blow you away. Quest mowers offer professional-grade quality and high performance. They delivers more commercial-level features, enhanced ergonomic comfort, and even better value. These zero-turn mowers are designed for any residential landscaping needs.

Time to Act

If you are thinking of purchasing your very own Exmark Quest, now is the perfect time! Starting now and only until October 31st, Exmark will give you a $300 Instant Rebate,$400 Visa Gift card, and 0% interest for 42 months when you finance 3,000 or more with Citibank. You have four months to take advantage, don’t wait until the last minute! To learn more, visit their website. We have Exmark Quest mowers in all of our Howard Brother’s locations and you can view our models online. We are always happy to help, come and see us if you have any questions!