GEARUP 2014 – Howard Brothers Annual Spring Sales Event


Last year, we changed the name of our spring 1 day sales day from “Pro Day” to “GearUp”. The response was incredible. Of course, we just opened up our newest power equipment only store in Alpharetta and at the time we were still very commercial landscaper focused.

Everyday, we see more and more homeowners abandoning the big box for their lawn equipment. They understand the benefits of buying a premium product that will last them longer than some of the other brands.

So this year, we decided to change up our one day sale again. For the past 20 years we’ve held our 1 day sale on the second Wednesday in February. We moved the date to March this year to get closer to spring (good thing we did because of the ice and snow that we received in February) and we’re excited that these four days are going to allow us to really give all of our customers the best deals that are available.

There is NO WAY That I can even begin to address ALL of the deals that we’re gonna have on hand, but here are a few of our sales and offers:

GearUp2014 One Day Only Deals

On March 5th we’re really focusing on our commercial customers, and we’ve got some One Day Only Deals that are Awesome!

  • STIHL 2.5 gallon oil mix – Regular Price = $93.99 will be on sale for $69.99 a case (48 bottles to a case) – Limit 5 cases per customer.
  • STIHL BR600 Air Filters – Part # 4282-141-0300 will be on sale for $6.99. Limit 25 filters per customer. These filters are regularly $11.52 each!
  • Edger Blades! We’re selling these for 99 cents each. No Minimum, but we are limiting this deal to 500 per customer.
  • 16×7.5×8 tire is going to be on sale for $49.99. Regular price is $77.94. Limit 5 tires per customer
  • Model 25-083-01S Kohler Air Filter on sale for $9.99! Limit 5 filters per customer.
  • All mower blades are going to be on sale for $9.99 each. No limit!

These deals are only available on March 5th, but all parts will be 20% off March 5th – 8th.

Exmark Deals

Exmark Spring Sales Event Go ProDrive around Atlanta, pay attention to what the professional landscapers are using, and you’ll notice that Exmark is the mower of choice. That being said, Exmark mowers and equipment are not just for the professionals anymore.

If you have a large yard and have been used to using front engine riding mowers to cut your grass, you may be surprised at how affordable a zero turn riding lawn mower. You’ll also be amazed at the quality cut and the amount of time savings that you’ll see with a zero-turn.

At GearUP, you can:

  • Check out the 2014 Lineup. Demo and ask questions about all the products.
  • Get rebates on most of the Exmark Product line like $500 rebates on select Lazer Z and Vantage models, $1000 rebates on navigators.
  • 0% Financing for 42 months.

On top of all these, our prices are the best of the year. This is the time to GoPro to Exmark.

Homeowners are “Going Pro” with other equipment as well. Brands like SCAG, STIHL, Honda and Echo. They understand that these brands are fully supported at Howard Brothers. You can get parts and service longterm vs the alternative of just buying the same product unassembled and unsupported by a big box retailer.

Brands that Howard BRothers sells




By the way, STIHL and Echo have some incredible products that a lot of our homeowner customers are going to. You can use the branded equipment that the pros are using and save yourself in the long run.

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Don’t forget that we’re one of the largest Honda Outdoor Power Equipment Dealers in Atlanta and North Georgia too. No need to go to the big box and buy a mower in a box. They sell 1 or 2 mowers from Honda… we’ve got all of Honda’s mowers, and unlike the big box home improvement centers, we sell and service all models of Honda mowers.

We’ll help you make yardwork fun again.

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Screen Shot 2014-02-23 at 12.39.52 PMPerhaps you don’t need any outdoor power equipment. We’ve got some incredible deals from March 5th through 8th that will definitely get you ready for Spring.

Need a long handled tool like a square point or round point shovel? How about a rake or hoe? We’ve got you covered in either wood handled or fiberglass handled tools.

Get all four wooden handle tools for $27.88 or get all 4 fiberglass handle tools for $44.88.

Of course you can buy them one at a time too 🙂

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How about Mulch? We’ve got what we feel is the BEST mulch price for spring during our GearUp sale. We’re selling 2 cubic foot of colored mulch (red, black or brown) at a crazy price of $15 for 5 bags!

Here’s what you should know, you’ll need 13 bags of mulch to cover an area 10ft x 10ft x 3inches deep.

This mulch will sell quickly. We will offer a raincheck if we run out, but you must purchase the mulch during the sale period.



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A lot of folks are asking about getting their lawn on a healthy maintenance schedule. We’ve got an incredible price on the Bonide 4 phase lawn care program. You can buy all four steps (crabgrass preventer, weed & feed, Insect & feed, and Winterizer for $75.00.

During the sale days, we’re going to give you a Green Thumb Spreader valued at $37.99 also.

Again, you don’t want to miss this deal. If we sell out, we’ll offer a raincheck provided you purchase the offer from March 5th to March 8th.



There are many other deals that you’re gonna want to look at. The best thing you can do though is come on in from March 5th to 8th. Howard-Brothers-Gearup-2014-circular.

In addition to deals, we’re gonna have giveaways, food, and onsite vendor representation to help you with any question that you have to get ready for spring.

Screen Shot 2014-02-23 at 12.57.12 PMScreen Shot 2014-02-23 at 12.58.26 PMAlso, on Saturday March 8th, we’re excited to have Beth Bacall from 104.7 the Fish at our store in Duluth and we’re also going to have Gene Anderson and Kellie Bowen from the Home Grown show on AM550/FM102.9 WDUN North Georgia broadcasting live from Oakwood. Both of these radio remotes will be happening from 10am – 12 noon. They’ll have giveaways and prizes as well.





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